about
During college, I studied computer engineering, finance and statistics at the University of Pennsylvania and Boston College. Upon graduation, I transitioned into financial analysis for a valuation consulting firm in Philadelphia, PA. I moved out west to join a startup as a Supervising Financial Valuation and Real Estate Analyst and IT Specialist. After helping build the firm from the ground up, and spearheading high profile cases including E. Pierce Marshall v Anna Nicole Smith and MMAR v Dow Jones (Wall Street Journal) I jumped over to the right side of my brain to write screenplays and shoot films.
Eventually I co-wrote, directed and produced an independent film, and sold a screenplay entitled, "The Fourth Horseman" to Intrepid Pictures. I signed an if/come deal with Warner Horizon for my pilot, “The Washing Machine” which I pitched to pay cable and premium content channels. Soon after, I developed “The Honey Badger” with Juvee Productions. Simultaneously, I began working with Untitled, an LA production company, writing commercial treatments and helping develop long-and short-form branded television projects, which led to me directing several spots.
Since then, I’ve had the privilege of working and consulting with some of the world’s most recognized brands, including Nissan, SiriusXM | Pandora, Amazon, TikTok, Warner Bros., Netflix, Google and Apple. These experiences have honed my ability to craft compelling, multichannel brand narratives and product experiences that deliver measurable business results.
Here are a few key highlights from my experience:
Brand Strategy and Marketing: Developed and executed comprehensive strategies for brands such as Google, Netapp, Amazon, TikTok, and Warner Bros., KPMG, resulting in a 30% increase in year-over-year engagement and a 25% improvement in customer retention within the first year of campaign execution. I’ve led both brand repositioning and new market launches, driving brand awareness and establishing deeper consumer connections.
Creative Direction: Spearheaded campaigns for SiriusXM | Pandora, Live Nation, NetApp and Nissan resulting in a 40% increase in revenue from new markets and a 15% growth in market share. I have consistently optimized digital and experiential marketing efforts to produce high-impact, cross-channel campaigns that engage audiences and exceed revenue goals.
Cross-functional Digital Executions & Content Strategies: I have extensive experience with end-to-end web and product development, from initial concept and strategy to execution, analysis and testing. With a focus on data-driven decision-making, I’ve utilized A/B testing, polling, user testing and analytics to improve the user experience, and in turn, user acquisition, engagement and overall KPIs.