about
During college, I studied computer engineering, finance and statistics at the University of Pennsylvania and Boston College. Upon graduation, I transitioned into financial analysis for a valuation consulting firm in Philadelphia, PA. I moved out west to join a startup as a Supervising Financial Valuation and Real Estate Analyst and IT Specialist. After helping build the firm from the ground up, and spearheading high profile cases including E. Pierce Marshall v Anna Nicole Smith and MMAR v Dow Jones (Wall Street Journal) I jumped over to the right side of my brain to write screenplays and shoot films.
Eventually I co-wrote, directed and produced an independent film, and sold a screenplay entitled, "The Fourth Horseman" to Intrepid Pictures. I signed an if/come deal with Warner Horizon for my pilot, “The Washing Machine” which I pitched to pay cable and premium content channels. Soon after, I developed “The Honey Badger” with Juvee Productions. Simultaneously, I began working with Untitled, an LA production company, writing commercial treatments and helping develop long-and short-form branded television projects, which led to me directing several spots.
Since then, I’ve had the privilege of working with some of the world’s most recognized brands, including SiriusXM | Pandora, Amazon, TikTok, Warner Bros., Netflix and Apple. These experiences have honed my ability to craft compelling, multichannel brand narratives and deliver measurable business results.
Here are a few key highlights from my experience:
Brand Strategy and Global Marketing Leadership: Developed and executed comprehensive brand strategies for top-tier brands such as Amazon, TikTok, and Warner Bros., resulting in a 30% increase in year-over-year engagement and a 25% improvement in customer retention within the first year of campaign execution. I’ve led both brand repositioning and new market launches, driving brand awareness and establishing deeper consumer connections.
Creative Direction and Campaign Management: Spearheaded global campaigns for SiriusXM | Pandora, Live Nation, NetApp and Nissan resulting in a 40% increase in revenue from new markets and a 15% growth in market share. I have consistently optimized digital and experiential marketing efforts to produce high-impact, cross-channel campaigns that engage audiences and exceed revenue goals.
Cross-functional Leadership and Data-Driven Growth: I’ve successfully led teams through the end-to-end campaign process, from initial concept and strategy to execution and analysis. With a focus on data-driven decision-making, I’ve utilized A/B testing, SEO, and marketing analytics platforms such as Google Analytics, SEMrush, and HubSpot to improve campaign performance and ROI.