The Nissan brand is known for thoughtful, innovative, aesthetic designs. So, when Nissan requested a memorable, creative concept that would garner significant earned media impressions, we suggested a union between the carmaker and Marc Ecko—a forward-thinking fashion icon. The overall goal of the project was to present a natural brand integration that would resonate with both audiences on an emotional and cultural level. To accomplish this, Marc Ecko customized a Nissan Pathfinder and Nissan Armada that were unveiled at a VIP fashion event held at New York’s Splashlight Studios.