THQ desired to create an ecosystem that would seamlessly connect their social platforms, individual game sites, main corporate site, and third party sites. So, we developed an immersive content strategy visualization and site design that would allow for users to interact with the THQ brand through all digital touchpoints—interlocked by engaging and unique content. We developed an example persona journey to illustrate how the strategy might incite the cross-pollination of games and content. Next, we designed pages with community-controlled hero panels that enable users to influence which content is most prominently displayed.