Our goal was to create a teaser site that was extensible, encouraged social interaction, drove presales, and appealed to hardcore fighting game fans.
The characters provide a strong base for the Mortal Kombat franchise. As a result, this concept was designed to honor these legendary fighters. The more a fighter was the subject of discussion, the more exclusive content and insights were revealed on said character. Only the most active fans received branded motion comics and other awesome character-centric prizes.